You know how you hate doing laundry? Someone just solved that.
That’s why I think the Swash is easily the most important tech innovation of 2014.
The value proposition of this device is amazing. It can clean and de-wrinkle clothing in 10 minutes for under $1. It can even handle dry-clean only clothes. So it pays for itself in under 1 year if you dry clean something once a month or if you value your time at anything above minimum wage… you know, that time that you currently spend doing laundry.
Forget the time savings though. I think the real revolution here is that Swash lets you reduce how often you need to do laundry. Laundry is arguably one of the most under-appreciated emotional pain points in modern society. Don’t believe me? Apparently laundry is bad enough to destroy our moods, poison our relationships, and drive us to tears:
- The average couple spends 20 minutes a day doing laundry.
- They also spend 37 minutes a day arguing. Top complaint? Laundry.
- 1 in 4 working moms cries alone at least once a week. Top cause? Constant stress from excessive housework.
- And yet 29% of moms won’t hire outside help because “they feel guilty if they’re not able to do it all themselves.”
That’s ridiculous. This should have been invented 100 years ago. But I’m still glad it’s here now.
The Swash isn’t perfect yet. It can’t do an entire family’s laundry by itself. And it can’t clean the dirtiest of clothes. But even reducing laundry to a once a month activity instead of twice a month is a huge improvement.
I’m also excited about the idea of picking up a dirty shirt off the floor in the morning and thinking, “Oh, sweet I’ll just wear this today”, and having it come out less wrinkled, less worn out, and nicer looking in 10 minutes than anything I’ve ever put in a washer and dryer for 2 hours.