Research shows it’s pretty hard to be creative in a quiet space. And a loud workplace can be frustrating and distracting. But, the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.
“Results from five experiments demonstrate that a moderate (70 dB) versus low (50 dB) level of ambient noise enhances performance on creative tasks.” (Source: Journal of Consumer Research)
Coffitivity is exciting because it was designed based on recent research findings to actually recreate the benefits researchers claimed to have discovered. It’s encouraging to see research findings actually being developed into tools and used by people instead of just being discussed intellectually.
See on www.coffitivity.com
